FujiFilm FinePix X10 Full Review - Cameras For Photographers
Specifications 2:


Weight (inc. Battery) [?]:

Wide Angle [?]:

Max. Focal Length [?]:

Zoom Range [?]:

Sensor Size:

Low Light Support [?]:
well lit rooms

Image Stabilization [?]:

Raw Format Support [?]:

Manual Exposure [?]:

Video Resolution [?]:

Optical Zoom In Video [?]:

Stereo Sound [?]:

Battery Life [?]:
270 shots

Flip Lcd [?]:

Touch Screen [?]:

Viewfinder [?]:

Freeze / Water / Shock - Proof [?]:

Dimensions (w-h-d) [?]:
117 x 69.6 x 56.8 mm

Macro Distance [?]:
1 cm

Built-in Wireless [?]:

Built-in GPS [?]:

Direct Video Button [?]:

Panorama [?]:
sweep panorama

Rank: [?]

Initial Price:
$599 (change: $110, 18%)

Last Price Change:
$30 (7%) (Feb 28th)

Last Lowest Price:

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FujiFilm FinePix X10 - Full Review

Last Lowest Price: $489
Fuji's compact answer to the trend of large sensor, large aperture, high-end cameras comes in the retro shape of the X10.
FujiFilm FinePix X10 (photos: FujiFilm)
Important Note: the X10 was replaced by the FujiFilm FinePix X20 (compare ).

The X10's Price Watch:

Before anything else is written about the X10, it must be emphasized that reading about it is nothing like holding it in your hands.

Its rangefinder design along with the coarse black metal body makes a unique experience.


First and foremost, the X10 has one of the brightest lenses of all compact cameras, with aperture values of f/2-2.8. This means that when set to its widest focal length (zoomed out) the largest aperture is f/2 and when fully zoomed in - f/2.8.

Coupled to the fast lens is a 2/3" MOS sensor, which is twice as large as the vast majority of sensors in compact cameras. This means better low light performance and better dynamic range - preventing highlights from being blown out and preserving details in dark areas as well.

The build quality of the X10 is fabulous. Its coarse metal body is a joy to handle and its various dials and buttons are pleasantly rigid. Unlike most compact cameras, zooming is done by turning the lens itself. This, together with your eye glued to the viewfinder enables a DSLR like shooting posture, rather than extending your arms forward and zooming with your forefinger.

Focusing with the X10 is quick. Not DSLR speed, but not far from it. The shutter is in classic retro style, giving an excellent and accurate feel when half-pressing it. It enables attaching a shutter release cable via an internal screw thread, much like ancient range finders.

Fuji didn't constrain itself to high-end features - adding popular supplements as well, such as face recognition, film-like filters and most importantly - a sweep panorama mode, enabling 180° and 360° shots created automatically by sweeping the camera in any direction.


The X10 has a rather small zoom range - x4. It's satisfactory for general use, especially indoors, but compared to today's x20 zoom ranges of cameras with bodies even smaller than the X10, a x4 zoom is far from exciting.

As a compact cameras, it's not very compact. It won't fit in your pocket, and would marginally be comfortable enough on a belt case. It could be considered very small when compared to the DSLR left at home, but it's nothing as pocketable as some other point and shoots.

The location of the focus mode selection button is easy to use when you need to, but is prone to being switched indeliberately when the camera is inserted to its case.
This could have been tolerable had the change been to the auto focus mode, but it is moved by the case to the manual focus mode, so that on the beginning of the next shoot, you might miss some shots before noticing the camera isn't focusing.

Unlike the much more sophisticated viewfinder of its bigger brother, the X100, the viewfinder of the X10 is quite simple - optical only with no data in it. On top of that, it's rather annoying to actually see the camera's lens when around 28mm or your finger, when zooming.

The Competition

The main rivals of the X10 are the top-notch high-end cameras of all other companies, such as Canon's G12 (compare ) and S100 (compare ), Panasonic's LX5 (compare ), and the Olympus XZ-1 (compare ).

The XZ-1 is the only other compact camera with larger aperture values than those of the X10 - f/1.8-f/2.5 at the same focal lengths. However, the imaging sensor of the XZ-1 is a 30% smaller CCD.

The Nikon Coolpix P7100 (compare ), the Canon PowerShot G12 (compare ) and its bigger brother, the Canon PowerShot G1X (compare ) are closest to the X10 in terms of design.

The Canon PowerShot S100 (compare ) is the most appealing for those seeking a compactness in a high-end camera. Its 'boxed volume' is a third of the X10 and its weight is a little more than half.
On top of that, at 24-120mm, it has a better focal-length range than the X10, also matching its f/2 max aperture when zoomed out. However, its aperture at 120mm is a much smaller f/5.9 and its CMOS sensor is 40% smaller than the X10's.

At this price point, one might look over to the shelf of mirrorless cameras, and they'd be right to do so. Their much larger sensor could behave even better than that of the X10. However, for about the same budget you would only be able to buy a kit lens, not anything remotely as bright as the lens of the X10.

Who is it not for?

If you are looking for a slim camera that would fit in your pocket, you should pass this one.
If you want a no-fuss, easy-to-use, point-and-shoot, fire-and-forget type of camera, the X10 is not for you.

Who is it for?

If you are prowling for high image quality, low-light performance and top-notch ergonomics, look no further - the X10 is all that and more.


Image Quality: 9.5
Performance: 9.5
Build & Handling: 10
Advanced Features: 9
EyalG's Total: 9.5

Last Lowest Price: $489

High ISO Performance:

See how the X10 performs in various ISO sensitivities:

Scroll your mouse over the thumbnails to view the images, then click on the images for full size versions.

High ISO Performance - 100% crops:

Here are full size crops of the images above:

Scroll your mouse over the thumbnails to view the images, then click on the images for full size versions.

In-Camera Effects:

The X10 offers these creative effects, see what they look like:

Scroll your mouse over the thumbnails to view the images, then click on the images for full size versions.

Dynamic Range Enhancement (in %):

See what effect different dynamic range settings have on the images:

Scroll your mouse over the thumbnails to view the images, then click on the images for full size versions.

In Your Hand:

Sample Images (hand held, out of camera, with no post processing):

1/160 sec, f/2, 28mm, ISO 100

1/420 sec, f/4, 52mm, ISO 100

1/850 sec, f/5.6, 28mm, ISO 400

1/125 sec, f/2.8, 112mm, ISO 800

1/90 sec, f/2.8, 83mm, ISO 100

1/500 sec, f/4, 28mm, ISO 100

1/7 sec, f/2, 28mm, ISO 1600

1/4.3 sec, f/2, 28mm, ISO 800


Automatically compared to similar cameras, based on specifications:

Low Light:

Wide Angle:

Zoom Range:


Other Features:


Total Rank:




FujiFilm FinePix X10
FujiFilm FinePix X10 Eyal Gurevitch June 26, 2012 $489 67.3 100

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